About Us

Canada-born. Growth-driven. Ambition-led.

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Forge Strategy is a Canadian-based growth partner for ambitious teams ready to scale.

We specialize in building outbound systems that generate leads, spark conversations, and win business—without piling onto your internal workload.

As an all-Canadian team with deep, hands-on experience in sales, blue-collar operations, hospitality, and tech, we bring a grounded, real-world perspective to growth. We’ve built businesses ourselves—and we know what it takes to move the needle.

Every partnership benefits from a sharp blend of strategy, messaging, and execution. Our approach is efficient, transparent, and focused on what matters most: results you can see and leads that convert.

Whether you’re an early-stage startup chasing traction or an established brand ready to scale, we meet you where you are—and help you move forward, faster.

Mission

At Forge, our mission is to make business relationships accessible and predictable for everyone.

Vision

To become the leading revenue consultancy for any organization— delivering end-to-end expertise across strategy, positioning, marketing, lead generation, and sales.

About Us

Canada-born. Growth-driven. Ambition-led.

Forge Strategy is a Canadian-based growth partner for ambitious teams ready to scale.

We specialize in building outbound systems that generate leads, spark conversations, and win business—without piling onto your internal workload.

As an all-Canadian team with deep, hands-on experience in sales, blue-collar operations, hospitality, and tech, we bring a grounded, real-world perspective to growth. We’ve built businesses ourselves—and we know what it takes to move the needle.

Every partnership benefits from a sharp blend of strategy, messaging, and execution. Our approach is efficient, transparent, and focused on what matters most: results you can see and leads that convert.

Whether you’re an early-stage startup chasing traction or an established brand ready to scale, we meet you where you are—and help you move forward, faster.

Tristan Wilhelmsen
CEO
Micah Vanstone
VP Sales
Daniel Kreps
COO
Douney Santangelo
VP Technical Ops & Fulfillment
Kyle Shortt
Manager, Customer Success & Strategy
John Patte
Copywriting Manager
Riley Lawson
Manager, Business Systems & GTM
Erika Inglis
Customer Success Consultant
Jaclyn Pianta
Customer Success Consultant
Joel Hartzell
Enterprise Account Executive
Roenen Chase
Sales Development
Kia Peters
Business Development

Mission

At Forge, our mission is to empower B2B organizations to grow confidently by serving as a trusted strategic sales partner — delivering engaged lead generation that is guaranteed, predictable, and sustainable.

Vision

To become the leading revenue consultancy for any organization— delivering end-to-end expertise across strategy, positioning, marketing, lead generation, and sales.

Core Values

Accountability

We do what we say and finish what we start. We take responsibility for our actions, keep our commitments, and make it right when things go wrong. That’s how we build trust—internally and with clients.

Intentional Communication

We prioritize clear, proactive, and timely communication in everything we do. By setting accurate expectations, providing consistent updates, and addressing challenges head-on, we build trust and momentum with our clients. Every interaction is purposeful — designed to create clarity, reduce friction, and ensure alignment at every stage of the partnership.

Ownership Mentality

At Forge, every team member acts like an owner — taking full responsibility for the outcomes they drive. We bring pride, accountability, and a high bar for excellence to everything we do. Whether it’s a client deliverable or an internal process, we approach every task with initiative, care, and a commitment to follow through. We don’t pass problems along — we solve them.

Authenticity

We show up with honesty, sincerity, and zero pretense. At Forge, we practice radical candor — speaking openly and respectfully, even when it's hard. We value transparency over polish, and truth over comfort. Whether with clients or teammates, we build real relationships rooted in trust, integrity, and genuine communication. Being authentic means being brave enough to be clear, kind, and completely ourselves.

Resourcefulness

We don’t wait for perfect conditions — we create solutions with what we have. At Forge, resourcefulness means applying critical thinking, creativity, and intelligence to solve problems, adapt quickly, and drive outcomes. We take initiative, explore new angles, and stay relentless in the face of challenges. When obstacles arise, we don’t stall — we figure it out.

Ready to Grow With Us?

Let’s talk about what growth could look like for your team. Whether you already have outbound in place or you’re starting from scratch, Forge brings structure, speed, and strategy to help you scale with confidence.